Download PDF How to Advertise Your Business - A Complete Guide to Small Business Advertising Techniques

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Contact friends, acquaintances, former employers if you left on good terms , nonprofit organizations, schools and colleges, and even other businesses that have customers who may need your services. Let them know your in business and ask if they can use your services, or if they can give you the names of people who need what you sell. Ask Customers to Review Your Business. When someone is ready to choose a product or a service provider, they want to be assured that they are making a good choice.

3 Cost-Effective Small Business Advertising Ideas

One way they gain that assurance is by looking at the reviews. To increase the chance that customers will leave a review, send them a note thanking them for their business, and ask them to review your site online. Related: How to Get Referrals and Recommendations Network with others who are doing the same type of work you are.

Let them know you are available to handle their work overloads. But don't try to steal their customers. Word will get out, and will ruin your business reputation. Offer to be a speaker.

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Industry conferences, volunteer organizations, libraries, and local business groups often need speakers for meetings. You'll benefit from the name recognition, contacts and publicity you gain from being a speaker at these events. If your product or service is appropriate, give demonstrations of it to whatever groups or individuals might be interested. Or, teach others how to use some tool you use in your work. Find out what federal, state, and local government programs are in existence to help you get started in business.

Many purchasing agents have quotas or guide for the amount of goods and services they need to buy from minority- and woman-owned businesses. Send out sales letters to everyone you think might be able to use what you sell. Be sure to describe your business in terms of how it can help the prospect. Learn to drop a business card in every letter you send out. Follow up periodically with postcard mailings. If you use a car or truck in your business have your business name and contact information professionally painted on the side of the vehicle.

That way your means of transportation becomes a vehicle for advertising your business. If you don't want the business name painted on the vehicle, consider using magnetic signs. Get on the telephone and make "cold calls. Briefly describe what you do and ask for an appointment to talk to them about ways you can help them meet a need or solve a problem.

7 Ways To Promote Your Business Online For Free

Get samples of your product or your work into as many hands as possible. During such consultations offer some practical suggestions or ideas--and before you leave ask for an "order" to implement the ideas. Learn to ask for referrals. A satisfied customer is often glad to refer you to their friends. Help them remember to do so by asking for referrals, and leaving them extra business cards or fliers that they can give to their friends and family who need your services. If someone gives you a lead, follow up on it right away. Use other people to sell your product or service.

Instead of or in addition to selling your products yourself, look for affiliates, resellers or people who will generate leads for you in return for a commission on sales. Be sure your pricing structure allows for the fees or commissions you will have to pay on any sales that are made. Get together with businesses who serve the same market but sell different products and services.

Make arrangements to cross promote each others' goods and services by passing leads back and forth, sharing mailings, and making referrals. Have sales letters, brochures, flyers and other pertinent information printed and ready to go. Ask prospects who seem reluctant to buy from you: "Would you like me to send information?

1. Go guerilla.

Guerilla marketing emphasizes creativity over budget, and strategies are often cheap and easy to implement, especially when localized. We did a massive post about guerilla marketing recently, detailing a bunch of strategies and examples you should check out if you want to learn more!

How To Run A Facebook Ad Campaign For Small Businesses - Complete Facebook Ad Tutorial

Host an Event or Class. Plan an event or class to host, then print out flyers and post them on community bulletin boards libraries, coffee shops, local colleges and adult ed centers. Business Card Drawing. Put a fishbowl at your place of business with a sign asking visitors to drop their business cards in for a chance to win something from you for example, a restaurant might offer a free pizza party.

Check out 24 more restaurant marketing ideas here. Email Marketing. Email marketing is a great way to get new visitors engaged with your business, as well as maintain relationships with your existing customers. Get new website visitors to sign up for your newsletter by offering a bonus content piece for subscribing e. Slowly nurture your subscribers via email until they are ready to become paying customers. Start your email campaigns with a free email marketing service like MailChimp.

Car Magnets for the Company Car. Slap a magnetic sign on your company car to build brand awareness as you drive around town just be sure to obey traffic laws. Bumper stickers and window decals work as well! Give Away Balloons at Local Events. Get a few hundred custom balloons printed with your business name, rent a helium tank, and watch the smiles roll in.

Small Business Marketing Ideas

Kids love balloons. Adults love them too, but are embarrassed to admit it. Join in on Local Contests.


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Consider donating a product or service of yours as a prize in a local contest or event. Here are all 22 ideas to market your small business :. Any low-budget marketing tactics we missed? What works for your small business? When she's not typing out blog posts or crafting killer social media campaigns, you can find her lounging in a hammock with an epic fantasy novel. Home Blog.


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Last updated: September 17, Marketing Ideas. Megan Marrs. Find out if you're making mistakes with Google Ads. Sign up to get our top tips and tricks weekly! Sign Me Up! Related Content. A great way to test out social and figure out the right types of content, frequency of posting, targeting options for sponsored and ad content , timing, etc. Agile marketing has become a valuable strategy in recent years.

Where possible, you could and should look for opportunities to leverage existing content and sources. By using content in more than one place, you can get a better return on investment for individual pieces of content, plus get more data and see how it performs across various channels. Your hidden gems of quality content might be a little too hidden or limited to just your search or other audiences. Using content you know works and resonates is a solid strategy for testing on social as well.

When asked how often a company should be posting on social media and what types of content, I can never right away answer the question directly for them. It is all relative to the industry and audience. Competitors are a great place to look for cues and help. I recommend doing this type of basic research or study before arbitrarily deciding what your social plan should be. Like other endeavors in business and in life, if you fall off, get back on soon. Know that there are going to be some home runs as well as some strikeouts.